See the Difference
The gap between a typical advisor template site and a premium custom design isn't subtle. Your clients notice—even if they can't articulate exactly what's different.
Feature Comparison
What you have now vs. what's possible
| Feature | Typical Template | Premium Custom |
|---|---|---|
| Design Quality | Generic, dated templates | Custom, modern design |
| Mobile Experience | Passable at best | Optimized for phones |
| Page Load Speed | Often slow (3-5+ seconds) | Under 2 seconds |
| Trust Signals | Buried or missing | Prominent and strategic |
| Credentials Display | Small text in footer | Featured above the fold |
| Content Quality | Generic filler text | Custom, authentic copy |
| Photography | Obvious stock photos | Professional and appropriate |
| Compliance | Basic footer disclaimer | Comprehensive and clear |
| Contact Options | Hidden or unclear | Multiple, prominent CTAs |
| Overall Impression | "Just another advisor" | "This is a professional" |
The Difference You Can See
Browse the demo site yourself—then compare it to what's typical in the industry
ADVISOR NAME
Home About Services Contact
Generic Stock Photo
Disclosures buried here in tiny text nobody reads...
What's Wrong Here
- • No clear value proposition above the fold
- • Generic stock imagery = no differentiation
- • Credentials and trust signals nowhere visible
- • Looks like every other advisor site
Harrison Wealth Partners
About Services Insights Contact
Bellevue, Washington
Comprehensive Wealth Management for Life's Important Decisions
Over 25 years helping families build, protect, and transfer wealth.
Schedule Consultation
Our Services
CFP® Certified
$500M+ AUM
View Live Demo
What's Right Here
- • Clear value proposition immediately visible
- • Trust signals (credentials, AUM) above the fold
- • Professional, distinctive design
- • Multiple clear calls to action
What Your Clients Actually See
Clients don't evaluate websites technically. They have gut reactions.
Template Site Reactions
- ❝ "This looks outdated... are they still in business?"
- ❝ "I can't find their phone number anywhere."
- ❝ "This doesn't look very professional."
- ❝ "Maybe I should look at other options..."
Premium Site Reactions
- ❝ "This is exactly what I was looking for."
- ❝ "They seem really established and credible."
- ❝ "Easy to contact them—I'll reach out."
- ❝ "My friend was right to recommend them."
Ready to Get Started?
Let's discuss how we can transform your digital presence and help you attract more ideal clients.